How to be Better Than a Wild Monkey

So, I am the king of saying things that make people cringe so here it goes, making a game is easy and takes just a small amount of talent. BOOM! Yup, just about anyone can throw down a game, game jams are a huge example of that. Don’t get me wrong, people who code games are some of the best programmers out there and anyone in business should hire them as coders. When it comes to problem solving a game programmer is tops, but it’s not that hard to make games.

So why isn’t there 5 billion different people throwing games out like wild monkeys? There are, the key is that you have never seen most of them. Yup, WILD MONKEYS! Truthfully, people throw down games like nobodies business, but hardly any of them take on the roles they need to from day one to get it out the door better than a wild monkey could.

Step 1: On your first day, define something and market it.

Step 2: On every other day, define more things and market them.

Step 3: When you hit problems market those too.

Step 4: When you take a break market that.

Step 5: When you mow your lawn market that.

Step 6: When you take a nap, market that.

Get the picture? Nobody buys games from an indie development studio. They buy the people behind it. Be alive, be engaged, be you, and tell everyone about it. Others are out there that believe in your dream so give them the information, from ground zero, on how it is you are perusing that dream. Market everything you do. Even if you don’t have a game idea yet, market the process to get one. Really, sooner or later you will be finished with something and find yourself in a sea of wild monkeys and wish you did.