So, you want to map your customers’ journey …Great! Customer journey mapping can create a lot of goodness for your organization, regardless of your size, maturity or industry…Aug 2, 2016Aug 2, 2016
Who Really Owns the Customer Journey?The beauty of a customer journey map is that it’s holistic and is relevant to so many departments and groups. Marketing — by and large —…Jul 13, 2016Jul 13, 2016
Why Now is the Right Time for Right-Time MarketingProfessor Plum. Kitchen. Candlestick.Jun 30, 2016Jun 30, 2016