The Future Of Digital Marketing
If we look at how far the internet has grown over the last 20 years, there has been a massive expansion which will continue to rise exponentially for the next decade.
The number of smartphones alone will near triple in number in the next five years thanks to cheaper hardware in developing countries, meaning the web will need to be better designed for the smaller screen.
Articles, blog posts, and user reviews are the dominant types of results being returned by the search engines, and content marketing is going to be the direction where we are going.
More people are doing their research online, with their mobile devices, and on Google and YouTube.
Businesses need to pump out content in the form of videos, articles, and infographics to capture more visitors, get more eyeballs on their brand and sell more of what it is they are selling.
You can no longer sit back, build a website and expect people to come. It just doesn’t work that way.
For businesses that sit back and wait out this period thinking they can survive on referrals and friends and family as their sphere of influence are going to miss out on a massive amount of opportunity to capture a greater audience.
People want to be part of your stories, both your businesses successes and failures.
This is where you differentiate yourself from the crowd and show why you are the authority in your marketplace.
Being involved on as many social platforms as possible will allow companies to extend their reach as well.
The next decade is going to be an incredible opportunity for personal and corporate brands online. The internet has enabled the world to be one, with no borders.
This global marketplace is the new way commerce will continue to flourish, and those who are on that train will see the most reward for their efforts.
What are your thoughts? Where do you see the future of digital marketing going in the next ten years? Leave me your reply in the comment section below.