Key Trends in the green data center market for 2024

Mahesh Tiwari
6 min readJul 8, 2024

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Fortune Business Insights has published a new research report on “Green Data Center Market Size 2024”. The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

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The Green Data Center Market report majorly focuses on market trends, historical growth rates, technologies, and the changing investment structure. Additionally, the report shows the latest market insights, increasing growth opportunities, business strategies, and growth plans adopted by major players. Moreover, it contains an analysis of current market dynamics, future developments, and Porter’s Five Forces Analysis.

Green Data Center Market Statistics:

USD 279.54 billion by 2032,

USD 70.14 billion in 2023

CAGR: 16.7%

Major Trends in the Green Data Center Market

The Green Data Center market is experiencing significant growth driven by increasing awareness of environmental sustainability, regulatory pressures, and the need for energy-efficient IT infrastructure. One major trend is the adoption of renewable energy sources in data center operations. Green data centers are increasingly powered by solar, wind, hydroelectric, and geothermal energy to reduce reliance on fossil fuels and minimize carbon emissions. This trend aligns with corporate sustainability goals and regulatory mandates aimed at reducing environmental impact and achieving carbon neutrality in data center operations.

Another key trend is the implementation of energy-efficient technologies and practices in green data centers. Technologies such as advanced cooling systems, efficient power distribution units (PDUs), and energy-efficient servers and storage devices help optimize energy consumption and reduce operational costs. Green data centers utilize techniques such as hot/cold aisle containment, free cooling, and variable-speed fans to improve cooling efficiency and minimize energy wastage. Additionally, there is a growing emphasis on energy management and monitoring tools that provide real-time visibility into power usage effectiveness (PUE), enabling data center operators to identify energy-saving opportunities and optimize resource allocation.

Furthermore, there is an increasing focus on sustainable building designs and construction practices in green data centers. Facilities are designed with energy-efficient building materials, optimized layouts for airflow management, and modular infrastructure to support scalability and reduce environmental footprint. Green certifications such as LEED (Leadership in Energy and Environmental Design) and BREEAM (Building Research Establishment Environmental Assessment Method) are becoming standard benchmarks for assessing the sustainability of data center facilities and operations.

Factors Driving Demand in the Green Data Center Market

Several factors are driving the demand for green data centers globally. Firstly, businesses and governments are prioritizing environmental sustainability and seeking to mitigate the environmental impact of IT operations. Green data centers enable organizations to meet sustainability targets, reduce carbon emissions, and enhance corporate social responsibility (CSR) initiatives. Secondly, rising energy costs and concerns about energy security are motivating organizations to invest in energy-efficient data center solutions. Green data centers offer long-term cost savings through reduced energy consumption, lower operational expenses, and potential eligibility for tax incentives or rebates for using renewable energy sources.

Moreover, regulatory requirements and government incentives are accelerating the adoption of green data center technologies. Governments worldwide are implementing policies and regulations to promote energy efficiency, renewable energy adoption, and sustainable business practices. Incentives such as grants, subsidies, and tax breaks encourage data center operators to invest in green technologies and achieve compliance with environmental standards. Additionally, the COVID-19 pandemic has underscored the importance of resilient and sustainable infrastructure. As businesses adapt to remote work and digital transformation, the demand for reliable, energy-efficient data centers capable of supporting critical operations and ensuring business continuity has increased.

Overall, the green data center market is poised for continued growth as organizations recognize the benefits of environmental sustainability, energy efficiency, and operational resilience in IT infrastructure. Advances in renewable energy technologies, energy-efficient innovations, and regulatory support will drive further adoption of green data center solutions globally, paving the way for a more sustainable digital economy.

List of Top Companies in Green Data Center Market:

  • IBM Corporation
  • Dell Corporation
  • Cisco Systems Inc
  • HP Development Company
  • Schneider Electric SE
  • Huawei Technologies Co. Ltd.
  • ABB Ltd.
  • NEC Corporation
  • China Telecom
  • Equinix
  • Inc.
  • Digital Realty Trust
  • NTT Communications
  • CenturyLink
  • Siemens AG
  • Vertiv Group Corp,

Fortune Business Insights’ comprehensive business report delves deep into these trends, offering valuable data and industry statistics. By leveraging this knowledge, businesses can develop informed strategies. Whether it’s partnering with established players, targeting specific niches, or investing in innovative technologies, the key lies in aligning strategies with the evolving Green Data Center Market size dynamics.

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Regional Analysis:

The Regional Analysis section of the Green Data Center Market share report provides a nuanced understanding of how geographical factors impact market dynamics and industry growth in 2024. By dissecting data on a regional level, stakeholders gain valuable insights into the unique challenges and opportunities specific to different areas. This in-depth examination of the Green Data Center Market size allows businesses to tailor strategies that are not only globally informed but also regionally relevant, ensuring a more targeted and effective approach.

Leading regions by Green Data Center Market share:

North America (the USA and Canada)

Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)

Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)

Latin America (Brazil, Mexico and Rest of Latin America)

Market Segmentation:

The Market Segmentation section provides a detailed analysis of Green Data Center Market size detailing how the market is categorized based on various factors, enabling a more nuanced understanding of customer needs and preferences. This strategic approach helps businesses tailor their products, services, and marketing strategies to specific segments, optimizing overall market performance.

By offering a granular analysis of Green Data Center Market segmentation, this report equips stakeholders with the tools needed to make informed decisions, enhance customer satisfaction, and stay ahead of evolving market dynamics.

Key Questions Answered in This Report

  • What was the size of the global Green Data Center Market in 2023?
  • What is the expected growth rate of the global Green Data Center Market during 2024–2032?
  • What are the key factors driving the global Green Data Center Market?
  • What has been the impact of COVID-19 on the global Green Data Center Market?
  • What is the breakup of the global Green Data Center Market based on the solution?
  • What is the breakup of the global Green Data Center Market based on the service?
  • What is the breakup of the global Green Data Center Market based on the technology?
  • What is the breakup of the global Green Data Center Market based on the platform?
  • What is the breakup of the global Green Data Center Market based on the application?
  • What are the key regions in the global Green Data Center Market?
  • Who are the key players/companies in the global Green Data Center Market?
  • Who are the key players/companies in the global Green Data Center Market?

Table of Contents

1. Executive Summary

1.1 Overview

1.2 Key Findings

2. Introduction

2.1 Background

2.2 Scope and Objectives

2.3 Methodology

3. Green Data Center Market Growth Overview

3.1 Definition and Classification

3.2 Green Data Center Market Share Drivers

3.3 Market Restraints

3.4 Market Opportunities

3.5 Industry Challenges

4. Global Trends and Forecast

4.1 Overview

4.2 Green Data Center Market Share Trends

4.3 Industry Share and Future Outlook

4.4 Growth Prospects

5. Green Data Center Market Size Regional Analysis

5.1 North America

5.2 Europe

5.3 Asia-Pacific

5.4 Latin America

5.5 Middle East and Africa

6. Green Data Center Market Analysis

6.1 Green Data Center Market Key Players

6.2 Market Concentration

6.3 Competitive Landscape

6.4 SWOT Analysis

7. Market Segmentation

8. Conclusion

9. Recommendations

10. Appendix

TOC Continued…

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Mahesh Tiwari
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A tech savvy person interested in recent technological developments