The Heineken Ad Is Worse Than The Pepsi Ad, You’re Just Too Stupid To Know It
The DiDi Delgado

To me the message of the ad is that it is more difficult to hate people when we get to know them. Real change happens face to face as we come to understand that people in “other” groups are people just like us, with dreams and pain and complex lives similar to our own. Out of the understanding of our sameness can grow acceptance and tolerance of our differences. While the ad was over simplified, and problems don’t get resolved over one beer and hate and bigotry doesn’t magically dissipate, there is an overarching truth to the core message. We are more alike than we are different and change in attitudes can happen when we learn about people who appear different than us.

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