How the Future of Jewellery Shopping with Augmented Reality Looks Like

For those of you still awaiting the future of jewellery shopping, it’s already here. Over the last couple of decades, the market has been witnessing some drastic changes in terms of purchasing, the medium of purchasing, payment systems and more.
With the eCommerce boom, customers preferred online stores than their brick and mortar counterparts. From the convenience of their homes, users shopped for their preferred products and got them delivered home. Payments, too, witnessed an overhaul with the increased penetration of internet banking and diversification of payment modules. Today, there are specific wallets offered by eCommerce companies to lure customers and boost retention.
However, there was one industry that did not seem to budge with the eCommerce boom and that was the jewellery industry. It was probably one of the very few sectors where customers wanted to personally visit retail stores, check out gold jewellery models, try them out, check their credibility and finally purchase.
But that’s going to change completely forever.
Virtual Try On Jewellery Solution using Augmented Reality
Yes, with the entry of augmented reality, the way customers approach buying jewellery is going to change. Right from wherever they are, consumers can check out ornaments, try them on virtually and even purchase their preferred gold jewellery from their phones.
But before we get to know how augmented reality try on jewellery will be the next big thing, let’s find out what it is all about.
What is Augmented Reality?
Augmented Reality is a technology that combines the functionalities of an app, your smartphone camera and the real-world environment to give you an engaging experience. It blends graphics-generated content with your environment to give you advanced information visible only on your smartphone.
If you have played Pokemon Go, you would know that it’s the classic example of augmented reality.
So far, the application of augmented reality has been majorly on games and entertainment niches. But marketers and businessmen have figured out unique ways to implement the technology for the benefit of their ventures.
This has also proven to be true as 73% of consumers who got hands-on with mobile augmented reality technology have had very high satisfaction rates and 53% of consumers are excited to try out this technology in the next three months.
The latest application of this technology is in the jewellery industry, where businesses can now provide a virtual try on jewellery experience to their consumers without having them at their stores.
How is this possible?
To do this, companies develop a virtual try on jewellery app. This app runs on the following essential components:
● Smartphone camera
● Augmented Reality jewellery app of the business
● Artificial Intelligence
● Machine Learning
● Face Recognition
● Data analytics
All these combined allow customers to engage with a jewellery brand in multiple resourceful ways.
Virtual Try-on Experience

With facial recognition features, customers can simply scan their face or hands. Once done, the app will show them, different models, out of which they can choose and virtually try the ornaments they prefer. The app immediately places the ornament at the right spot and gives additional features to consumers like allowing them to zoom in and look at intricate works.
Bespoke Jewellery
One advantage retail stores have over online stores is that customers can tweak their preferred ornaments and personalize them according to their tastes and preferences. While this has been a limitation with online shopping, augmented reality can change it.
With this technology, they can directly mix and match specific parts from multiple ornaments and models and come up with a new one. Furthermore, customers can even build their own ornament from scratch with the metals and other essentials provided by the app. Once designed, they can then try it virtually and immediately place an order.
How Businesses Can Make Use of Augmented Reality
Lead Generation
The major advantage of the try-on experience is that it allows customers who are in the initial stages of the customer funnel to engage directly with brands. For instance, if there’s a customer who is not ready to buy jewellery but would still love to explore options, augmented reality apps from businesses will help them connect with their future potential buyers.
With the data, businesses can then nurture the lead with adequate information about the jewellery and even offer financial assistance to help them complete their purchase.
New Model Announcements and Engagement
The power of augmented reality lies in its functionalities to engage with customers. Businesses can make use of their apps to frequently send updates about their new models and encourage their users to try them on virtually.
What’s more interesting?
They can even go a step further and offer them a virtual tour of how the specific piece of gold ornament was produced and how it would suit their tastes perfectly. Augmented reality is all about pushing creativity to come up with unique engagement practices.
Personalized Suggestions of Jewellery
Because the app runs on machine learning and artificial intelligence, brands can make use of user activity and data to understand the tastes and preferences of their customers better. As the app continues to learn, it would be able to offer more personalized recommendations of jewellery to its users.
This allows customers to explore more options from business inventory that would otherwise go unnoticed. A comparison feature will also go a step further in letting customers play around with multiple ornaments and decide on one or all of it.
Ideal for Gifting
Jewellery is one of the best gifting options. However, most of us tend to keep the gesture of gifting jewellery as a surprise. But inside, we all have a confusion on picking the right size or the model and every action of ours is based on a rough mental calculation.
With an augmented reality jewellery app, we can be sure of our gifting as the app shows the right size for your ornament from the image uploaded and lets you virtually try that on the image of your friend or family member.
With the final look and feel in place, gifting jewellery for our loved ones is sorted.
As the technology becomes more advanced and augmented reality wearable become more mainstream, we can firmly believe the technology would bring in more disruptive changes in the jewellery sector.
However, with the technology available today, businesses can gain an edge over their competitors by doing the unconventional — launching an augmented reality jewellery app. This is the most in-thing in the market today and the sooner you implement the faster you would be the market leader.
So, if you intend to bring about a dynamic change in your sector, we recommend you get in touch with us to get your personalized jewellery app developed. With our solid team of developers and business managers, we would provide you with an app that is developed to bring you profits and nail brand visibility in the market.
