Martin SayersDo you know one of these impossible people?My friend Donkey Dave is extremely stubborn — so there’s nothing I can do to make him see he’s being conned. (Unsurprisingly he’s an…Sep 5, 2022Sep 5, 2022
Martin Sayers“It Could Be You.”This slogan caused a fever pitch of excitement to sweep the UK twenty odd years ago. Why?Jul 27, 2022Jul 27, 2022
Martin SayersNobody Replying To Your Emails? Here’s (Probably) Why:Nobody cares about what you’re passionate about, your mission statement, or your five year plan for growth Nobody wants to read your…Jul 19, 2022Jul 19, 2022
Martin Sayers“How much should I charge as a new copywriter?”Loads of people in The Copy Arms — my virtual copywriting pub — have asked me this.Jul 18, 2022Jul 18, 2022
Martin SayersDo you remember Evel Kneivel?Growing up, he was my hero — a daredevil stunt rider who would do the most preposterous things on a motorbike.Jul 13, 2022Jul 13, 2022
Martin SayersThis is a STUPID copywriting mistake:I see this all the time (and you see a lot of it on copywriters’ websites).Jun 13, 2022Jun 13, 2022
Martin SayersStrictly For Those Who Send EmailsAre you making the same mistake as Luke?May 27, 2022May 27, 2022
Martin SayersIs Simon Sinek a visionary? Or is he talking b******?Mr. Sinek is responsible for one of the most famous TED Talks in history. In it, he argues that firms must articulate their why — the…May 25, 2022May 25, 2022
Martin SayersThis is why so many copywriters fail:I’ll tell you why in a moment…Mar 31, 2022Mar 31, 2022
Martin SayersQuick Copywriting Tip For You (But It’s A Pearl)This comes from a conversation I had a while back with another copywriter, about how to improve a section of copy. I won’t bore you…Mar 24, 2022Mar 24, 2022