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Email can be painful, man.

Most of our inboxes are compilations of stuff we don’t bother looking at. Almost every email sounds and looks just like the last one you opened. Which reminds you why you never open any of them in the first place.

For months you’ve been collecting spam from that one website, though all you wanted was a free e-book. “I’ll unsubscribe later”, you thought. But you never did, because, well, you forgot. You always do.

Still, you kept doing it for every newsletter you subscribed to. …


According to DMA’s “Marketing Email Tracker 2020” report, the average estimated return on each £1 spent on email marketing is £34.56.

Yes, you read it right, it’s an astonishing 3456% return on investment. And that’s only the average.

Presumably, you could get an even better ROI if you mastered email copywriting.

Want to learn how to write really good sales emails?

Continue reading…

Clearly Define Your Target Audience

You can’t be effective at selling if you don’t know who you are selling to. That’s why you need to clearly define your target audience.

Here’s the bare minimum that you should know about your ideal customer:

Creativity makes the world go round. And in a world in which there are 269 billion emails sent every day, you need creative emails to stand out in the inbox.

Fortunately, we’ve been on the lookout for creative emails. And today, we’re going to show you examples of the most creative emails we’ve ever seen.

And to raise the stakes, we’ll also show you how you can start using email creativity more effectively. Just like the inbox wizards in our list.

Let’s hit ‘Send!’

The Easiest Way to Send Creative Emails: Cool Visuals

Let’s start off simple. You don’t need to have an email provider that offers interactive email…

Have you heard that one joke that goes “email marketing will be dead soon”?

Cracks me up every time.

It turns out email marketing grows and develops by the day. It’s pretty much like those growing toys you used to dunk in the water as a kid. You might already know this, but the ROI for email marketing is up to 4400% ($44 for every single dollar you invest in a campaign). In other words, it’d be wise to bank on email marketing at this point.

The bad news is: if you don’t adapt your email marketing to 2021’s endeavors…

You’ve made it through the worst in 2020, business-wise. You deserve two pats on the back.

Now, if you’ve been working with email marketing for some time, you’re already familiar with the little box of surprises that it is. Just like in SEO, you never know what news the next year will bring. The same thing happened all throughout 2020: we didn’t know what would come next. Would we lose our jobs? Would we be logging in and out of Zoom meetings for all eternity? We just didn’t know.

But we adapted. We trusted the predictions. …

How many emails would you say you receive every day?

And how many of those actually make you curious enough to not only open them but to read them until the end? And how many intrigue you enough to click their CTA?

As a user, you know how cluttered inboxes can get. Especially if you consider that an astonishing 293.6 billion emails are sent every day on a global scale.

That is a lot of competition, and it begs the question:

How can you make your emails stand out among so many others?

One strategy that many businesses have been…

Did you know that 74% of users expect to receive a welcome email as soon as they subscribe?

Or that welcome emails have an astonishing open rate of 91.43%?

The moment a user subscribes to your newsletter is the moment you need to start fostering and investing in your relationship with them. And showing them your gratitude through a welcome email is a great way of doing so.

The question is, what makes a good welcome email?

How can you make sure that users notice your email in their busy inboxes but also follow the steps you want them to?

Did you know that your email marketing database decreases by 22.5% every year?

There will always be people opting out of your newsletter for whatever reason. Maybe they’ve abandoned an overwhelmed email address, switched jobs, or they’re not interested in what you have to offer, it happens.

But don’t worry, we don’t just bring bad news.

The fact that you’ll continue to lose subscribers over time doesn’t mean that you have to watch as your email list shrinks like Ant-man.

No, no, no — it’s not that bad!

The secret here is about balance.

As some people opt-out, you lure…

“By knowing someone’s story — where they came from, what they do, and who you might know in common — relationships with strangers are formed.” — Paul J. Zak

Storytelling. It opens our imaginations, puts our kids to sleep, but most importantly, it boosts conversions like crazy.

Yep. It turns out that something as simple as telling stories is a powerful marketing tool. It works insanely well to make blog posts, sales pages, and emails sound much more compelling and “human”, rather than another written piece of something you won’t read.

But above all, it helps the reader create a…


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