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The Ultimate 2020 MailGenius Guide

Avoid the spam folder and improve your deliverability. Learn the fundamentals of email authentication. We’ll go over SPF, DKIM, DMARC and more in detail.

What is email authentication and why is it important?

Email authentication is just like buying a brand new car.

Before you hit the road, you need to make sure you have a valid driver’s license, insurance, and registration.

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Email Authentication compared to having a valid driver’s license, insurance and registration.

Email authentication works the same way.

You have to prove you’re a legitimate sender by authenticating your emails with SPF, DKIM, DMARC, rDNS, and more.

Your emails are more likely to reach the inbox if they’re properly authenticated.

Without authentication, your domain may be used by spammers to send emails on your behalf. This will ruin your domain reputation and your customer’s trust.

Email Authentication will help you protect your brand’s identity while improving your deliverability. …


Jesse Hernandez

Founding Partner at MailGenius | Don’t lose money to the spam folder. Run a free email test in 1 minute at

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