Belgian national team 2020 European Cup home jersey

On November 11th, Adidas released its sponsored 2020 European Cup series home jersey, which combines art and football culture. Each jersey is inspired by the similarities between these regions.
The unique jersey design is not digital, but comes from the hand-painted by Adidas designers. These works of art created by the designers express the passion and emotion shared by the fans and the players, and eventually become the source of inspiration for jerseys, color choices and digital graphics.

The new Belgian jersey pays tribute to the distinctive color design of the flag. The flag pattern is hand-painted to visually reflect the artistic concept of the jersey, and the lines on the iconic figure are interlaced into a “B” letter pattern. There is another “B” letter at the back of the collar, and the two letters show the ingenious details of the new jersey.

Judger Rank, senior design director of Adidas, commented: “The success of the football culture and its united strength is a major challenge in designing the series. In the process of starting the creation, hand-painted It allows us to be more direct, more humane and more emotional in our creations. We are very pleased with the final results because it successfully combines art and football culture.”
These jerseys will be available in two versions: Player Edition (HEAT.RDY) and Fan Edition (AEROREADY). For the first time, the player’s jersey has a unique hem design that provides a more comfortable sports experience for the wearer.

To celebrate the 60th anniversary of the European Cup, UEFA will host the 2020 European Cup in 12 countries, the most grand event to date. In the commemoration, Adidas designed a special stamp icon for each jersey. The printed version of each stamp is written in the language of the host country, and the shape of the stamp corresponds to the contour of the playing field.