How can attending a trade show change the world?

Trade shows are the best of times and worst of times for me: hours of uncomfortable business travel, exciting new cities, connecting and networking, long hours, amazing learning opportunities, tired legs and a horse voice.

Today I find myself on a plane to CES 2020 in Las Vegas to support a long-time client in their booth. If you have never been, it’s an experience like none other: I’ll join several hundred thousand of my closest friends in Las Vegas to talk tech and show off the best new innovations at this…


I Don’t Understand the Words Coming Out of Your Mouth

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Welcome to the launch of Tech Translator.

If there is one thing I know for certain, having been entrenched in the tech world since the mid-90s, it’s that industry jargon — typically invented by marketing people to “make things easier” — sometimes does just the opposite and confuses people. And not just consumers — but industry people too. Misnomers — calling a technology something it really isn’t — are common and just create uncertainty, delays, and more hashtags for us to figure out. Am I right?

At my business mastermind meeting yesterday, I was sitting with some of the most…


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Let me explain: a pineapple is neither PINE nor APPLE. IoT can be neither INTERNET nor THINGS.

I guess I knew this but it hit me like a ton of bricks during a conference session on this topic (discussion for NIST) last week at IoT Evolution Expo.

Internet: Sure, most IoT things connect to or use the Internet, but then what about fog computing/edge computing which are driving real-time applications for IIoT? Well, yes, they are absolutely part of IoT. But how? They are not necessarily Internet connected, as they could be local and not cloud. See the disconnect?

Things…


“You are the same today that you are going to be five years from now except for two things: the people with whom you associate and the books you read.” — Charles Jones

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Who has time to read? I mean, I am running a business, a family, a life. I work from home so my commute time (which used to be filled with conference calls, podcasts, audiobooks and NPR) is now non-existent.

Don’t get me wrong: I love to read. Self-improvement books are my go-to. I live to learn. But who has time now? I have had a book sitting by my bed for months, unopened. When visitors come over it makes me look cultured. …


Event Quality vs Attendees Quantity: How to find a balance

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Events and business travels are fun, aren’t they? Your family and colleagues say: “You are traveling again! Lucky you! Steak dinners, cocktail receptions, business class upgrades and frequent flier miles.” So many people (who do not travel as part of their jobs) think that events and business travel is luxurious. Glamorous. I could write a WHOLE post on why this isn’t true (the inside of a Marriott ballroom is the same whether you are in Paris or Detroit or Dubai — am I right?) …


How we love to love our tech. But we also love to hate it.

I was born in the 70s and was lucky enough to have an Atari growing up. Parents were cautious: we weren’t allowed to spend hours a day on it, but getting a video game console was a big deal in the early 80s. Then my parents splurged one Christmas on a Tandy 1000HX from RadioShack. I typed my heart out on the word processing program and played SpaceQuest until bedtime every night. I printed these colorful banners on the papers that connected together and had to…


Marketing comes down to three main elements: audience, timing and messaging. We’ve all heard the “three C’s” or “four P’s” or whatever it is that colleges are teaching these days, but it really comes down to who, when and how you are selling whatever it is you are selling. That’s marketing in a nutshell.

Today is the eclipse. People are out of their minds. Everyone seems to be worried about “going blind.” Huh? Just don’t look at the sun, people! My dog sitter even said that she received a “special request” for one pooch: he needs to be kept in…


Confession: I am a marketing expert. I am not a pool expert. So today I have a green pool.

A very, very, very green pool.

Here’s the story. We moved a couple of weeks ago and are renting a place that happens to have a pool. We’ve never had a pool as adults so we decided it would be fun to fill it up and, well, have a pool! How hard can it be?

Can you sense a metaphor coming here? Yep…when you don’t know what you are doing: CONSULT AN EXPERT. Someone who has years of training and knows…


Ah, graphics and photos. That blurry area of intellectual property where a Google image “search and save” can land you in a lot of hot water if you steal, even accidentally. I blog a lot — for myself and my clients. Plus I do presentations. And I like to use photos to capture attention. You should too — all the recent statistics say that posts with media (photos, videos, etc.) get more attention. In fact, one study says tweets with images receive 150% more retweets than tweets without images. (this and 41 more cool stats available on HubSpot’s post here.)…


It’s Wednesday. Noon. Half way through my week, although as a business owner there really is no beginning or end to my week. I’ve had four calls this morning with clients and partners and I have to say, it’s a good day.

So I wanted to ask you — how’s your day?

Generally when we are asked this question, we give the standard “Fine thanks, and yours?” or something similar. Even if our day is going exceptionally well — or to heck in a hand basket — we answer almost always answer the same. Good. Fine. Great.

Why aren’t we…

Sarah LaLiberte

Founder Tech Translator, Mainspire, Kid in Outdoors. Entrepreneur, mom, wife, tech geek, outdoorsperson, writer. Lover of life.

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