Main Street Hub and Thanx Present: Building Customer Loyalty in 5 Simple Steps

Main Street Hub
Jul 25, 2017 · 2 min read

How to use customer data and increase customer satisfaction

One of the best things about owning a local business is the ability to connect with your customers and form lasting relationships with people in your community.

Making your customers feel welcome at your business can mean more for your bottom line than you think.

“The top 25% of your customers are typically responsible for about 70% of your revenue. That’s why taking great care of your existing customer base should be prioritized,” says Margaret Link, who does marketing and content for Thanx.

“Customer loyalty isn’t just about punch cards and email. It should be a company-wide philosophy that governs how you treat your customers — from their in-person experience to your digital presence.”

One thing to always keep in mind is to treat your customers as well online as you would in-person! For example, provide excellent customer service online by responding to your customers’ online reviews.

“When a customer leaves you a review online, it is important to respond in the most personalized way possible,” says Emma Vaughn, Regional Development Representative at Main Street Hub.

“Whether a customer leaves you a glowing review or a negative complaint online, it’s important to thank them for their feedback, and let them know that they’ve been heard. Plus, it’ll show potential customers that are reading your reviews that you truly care about the customer experience.”

Learn more from Emma and Margaret:


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Main Street Hub

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Main Street Hub is the marketing platform for local businesses. Trusted by 10,000 customers, we manage your social media, online reviews, and email marketing.

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