How weDevs Uses Data for Reshaping Content Marketing Strategy
Here at weDevs, we work with WordPress plugins. Simply stated digital products. So, we prefer online marketing instead of traditional ones. To be precise, we follow growth hacking and inbound strategies. Thus, content marketing is one of our core assets in the competitive WordPress industry.
Evolution of weDevs Since 2017
You may already know, weDevs initially started as a web blog where we published PHP tutorials, WordPress basics and how to develop plugins.
After launching our famous products (Dokan, WP User Frontend Pro, and Project Manager), we only published product related tutorials, new release, and updates as blog posts. This indicated that we were not pushing enough.
How We Changed Things Up
In 2017, M Asif Rahman became the CEO of weDevs and has been reshaping the whole company including content marketing since.
We initially started content marketing as a priority task. With the help of our new marketing team, we worked together to bring results.
After few months, we noticed a significant change in our web traffic and sales. The number of monthly visitors was increasing. So, we decided to prepare a monthly content calendar to make the whole process easier. We also started using some tools to help us analyze and strategize our game.
weDevs is mainly a data-centric company. That is why it’s very important for us to compile and utilize data as much as possible. All of this has brought growth to us.
From then we started blogging to the fullest. Now, we publish regularly and if you are a regular reader, you already know that very well. All because we love content and also data.
Content Marketing of weDevs — Making A Difference
We have shapen our content marketing strategy using various types of contents and guess what, they do add value and grab the attention of our audience. However, content marketing requires strong planning and strategies to stand out in the crowd.