Don’t you just love prototyping? This article covers some basics about our beloved prototype, what it is and why it is great.

Prototyping is an important part of the design process and user experience design. By prototyping we can test new ideas quickly and see if it works or improve existing functions.

Building and testing is crucial in the ux design process and is high valued over thinking and meeting. With prototypes we can test our assumptions and create better human-centered design solutions.

  • Save time, money and resources
  • Test assumptions and ideas
  • Better collaboration & communication

New ideas and innovation always includes a risk of failure. With prototyping you can quickly see what works and don’t work. …

Four reasons why the User flow is key in the design process.

User flows, a visualization or flowchart of steps (interactions) a user needs to take to complete a specific task on a website or app. In this article I’ve written down four reasons why the User flow is important in the design process.

User flows can have different looks depending on where you are in the design process. One variation I’ve been working with a lot is Wireflows, instead of using text and illustrative images I’m using wireframes to create the flowchart. This means important components are included and available for improvement at the same time as the flow develops.

Read about what I’ve discovered and learned working as a UX & UI freelancer in Stockholm the past six months.

It’s already been 6 months since I started to freelance, time goes fast. I wrote an article two weeks in (Two weeks as a UX & UI freelancer) and some things have happened since then. In this article I’m writing about the demand I’ve seen, meetings, important questions to ask for a new project and how I improved my sh*t.

When I started I had no idea if there was a demand for UX & UI freelancers, but I wanted to give it a shot. There was a lot of full-time ads but very little about freelance gigs. …

A quick guide: designer roles in the tech industry.

Have you ever felt confused about all the designer titles in the tech industry? I have and I still get surprised time to time. A while ago I got an email about a freelance request, they were looking for a Production Artist. I had never heard about that title before but I read the qualifications and there were words like create final art, UI screens, mockups, sketch, visual design and for me that sounds like a UI designer.

I started thinking about design titles and how many there are and how confusing it is. Therefor I’ve written this article to…

A review of the health and fitness app Lifesum

Lifesum is an app I use multiple times a day. I track my food and my workout sessions to achieve my fitness goals. I’ve been using it every day for a year. The app has been very helpful and taught me a lot regarding nutrition. Recently I got my boyfriend to try it but his experience was not pleasant. He got super angry or should I say hangry.

This article will be a review of the app. Presenting the good and bad, three user scenarios and user flows. …

What is a bad icon? And how can we avoid them?

Yesterday I read the What’s new section in Material design guidelines and the guidelines for Offline states.

It’s basically states how the app should inform the user that the phone has no internet access but still let the user do an action.

This was a good read but one thing that stuck in my mind was the icon they had chosen to show this offline mode. I didn’t get it and it got me thinking more about the usage of icons, how it’s not crystal clear all times and how we can think when designing icons.

Recently I change my life.

Two weeks ago I change my job title at LinkedIn to freelance. Life changing right!? When pushing the save button in profile settings I had huge hopes but nothing really happened, I didn’t felt anything special and I just got a few likes. This change required more work.

In this post I will talk about how I have started as a freelance UX & UI designer, why I did it and some insights. Maybe I can inspire you and give you new perspectives.


First let me tell you that I’ve been freelance for two weeks so I’m…

Maja Bergendahl

Freelance UX & UI designer — writing about user experience, design and work life.

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