Maja BayyoudWhy does a t-shirt cost $110?A t-shirt may seem a simple thing. Each of us has at least ten, and they don’t vary much depending on whether you’re a man, woman or child…Oct 9, 2019Oct 9, 2019
Maja BayyoudThe dangers of digital airspaceWhat sets a brand apart? Often, not much, and apparently that’s just how consumers like it. There’s a certain aesthetic that has become…Aug 1, 2019Aug 1, 2019
Maja BayyoudFake news in men’s dress shoesThe story of how our brand screwed up in the best of ways.Jun 17, 2019Jun 17, 2019
Maja BayyoudNavigating Premium MediocrityHow genuine luxury at a disruptive price stands up against big brands with fat marketing budgets.Jun 12, 2019Jun 12, 2019