NHK, JAPAN’S NATIONAL PUBLIC BROADCASTING ORGANIZATION INTERVIEWS VIVA PARTNERSHIP ON THE GROWING POWER OF HISPANICS IN THE US

NHK World aired a segment about the growing purchasing power of US Hispanics and its effects on the U.S. economy. The segment featured the outlook for the U.S. economy in 2016 focusing the growth on the Southern States and the impact of the Hispanic community. Automotive manufacturers in Japan are looking at US Hispanics are the driver for their companies growth.