Marián Matej

Finally, sentence case also makes it easier to read phrases with proper nouns. Proper nouns are words that you’d always capitalize, like your name, New York City, or Microsoft.

Just as title case looks more formal and serious, sentence case looks more casual and friendly. I’m a writer at Dropbox, and we intentionally write in sentence case because we want our brand to f…

…ily. I want to play with my son and have a conversation with my wife. I want to be around for them. Because when I’m old and gray and all I do is annoy people by telling the same stories over and over, I won’t be telling people about the work I did. I’ll be telling them about my loved ones.