The Platform Dilemma: Android or iOS

Where to Start on Mobile App Development
If you are looking to develop mobile app for your business, or if you are a developer yourself, there will be a question that come into mind… Should I start with Android or iOS?
Although the mobile app development industry is ever-changing and fast, it doesn’t mean that you have to rush and attempt to simultaneously build mobile app for both platforms. In fact, it is often more sensible to choose one to start from. It is recommended to do so because in the mobile app development process, a lot of tweaking and fixing are involved, which makes it simpler to achieve the desired app experience on one platform first. Now that we agree on that point, we can proceed to the way of determining which platform to start on first.

Choosing Between Android and iOS
We understand, it’s not an easy task to pick one out of the two platforms. Nor it is a wise solution to simply toss a coin and give in to the result. Therefore, here are the list of some factors that might be considered in choosing the right platform:

• Target market: Android have the largest global market share, with substantially more users in Asia and the majority of developing countries. So, if you are targeting that demographic, then android app developmentwill be more appropriate. On the other hand, while iOS have less user, they tend to have higher income and education, as well as higher engagement. It comes down to whether you aim for breadth or depth.
• Functions: Will you include in-app purchase or direct charge for your app? If that is the case, then it might be preferable to start on iOS app development. Data from various studies shows that iOS users are more likely to make in-app purchase and generate more revenue than Android. But it doesn’t mean that you should scratch Android off your list. In fact, if you want more control over the hardware and software of your app, Android might be better as it allows more freedom in elements customization
• Cost: Generally speaking, the costs of building app for Android and iOS are similar. However, difference in the cost will occur when you need to design for more number of devices that use Android. At the same time, however, it also means that you can reach wider audience.

In the end, choosing the right platform to develop your first mobile app depends much on the purpose and goal you want to achieve. However, due to demographics, cost, and engagement, many developers usually start with the iOS platform first. One of the most prominent example for this case is Instagram, which was launched on iOS 2 years before it was made available on Android app store.

Hope this article helps!