Digital Communication Strategy assignment- ‘Burlesque’
An extravagant backstage musical film called ‘Burlesque’ (2010) directed by Steven Antin, hit the charts within it’s year of release on November 24th, 2010. Burlesque stars a well known cast of Christina Aguilera and Cher, alongside other significant cast members that consist of Eric Dane, Cam Gigandet, Julianne Hough, Alan Cumming, Peter Gallagher, Kristen Bell, Dianna Hagron and Stanley Tucci.
Throughout the ‘Burlesque’ film, Steven Antin followed the strategy of modern dramatic structure. With this strategy, Steven was able to project his story successfully. Using modern dramatic structure, Steven was also able to develop a connection between the cast and the audience. ‘Burlesque’ opened up a channel of emotion, suspense and interest within the audience, affecting them in an engaged way. Steven grasped the audience’s attention towards the movie, using the specific techniques and rules that fall under modern dramatic structure. This method that many director’s chose to use within our modern 21st century media industry, consists of exposition, inciting incident, rising action, complication, climax, reversal, falling action, resolution and denouement. Modern dramatic structure was the key method that Steven used, to enable the beginning, middle and end to conform and intertwine together.
‘Burlesque’ consists of three main parts- Beginning, Middle and End. This simple three-part structure demonstrates the flow of story/narrative structure. The Freytag Pyramid is what turns a standard story/narrative structure into modern dramatic structure. The beginning of the film introduces a small town girl called Ali (Christina Aguilera), who moves from Iowa, to LA where she pursues her dream career of becoming a privileged dancer at the downtown LA Burlesque club (This is the exposition section of ‘Burlesque’). Her talented voice lead her to become the main attraction and money source of the club.
Just when the audience felt as if things were running smoothly at the club, Steven Antin introduced personal issues and drama amongst the dance cast, alongside several financial upheavals throughout the club (This is the Inciting incident section of ‘Burlesque’). Further adding to the drama and financial stress throughout the Burlesque club, Businessman Marcus (Eric Dane) visits the club during a dance show. Tess (Cher), Ali (Christina Aguilera) and the other Burlesque dancers realized that Marcus’ attendance was an observation that lead him to a finalized decision to purchase the club (This is the rising action section of ‘Burlesque’). His intentions were to build a skyscraper on the property, which meant that the club would close down for good. The climax section of the film, is pin pointed amongst a scene where Tess (Cher) and her husband Sean (Stanley Tucci) received an eviction notice, and all the remaining good fortune seemed to have abandoned the club. Ali also learnt that Marcus had plans to purchase air rights above the Burlesque club. Christina’s quick plan was to notify the millionaire of whom owned the condo’s that surrounded the club. Knowing that his buildings would be sacrificed by this potential sky scraper, this man purchased the air rights to the club, preventing Marcus from purchasing the Burlesque club as well as the air rights. Tess was able to pay back money to the bank, re model the Burlesque club interior and continue running fabulous shows at the Burlesque club (This is the resolution section of the film). Regardless of the fact that the club was financially saved, the audience still questions the future of the club in terms of personal relationships and ongoing financial payments. (This section of the film is denouement).
Personally, I chose the movie Burlesque, because the director Steven Antin successfully demonstrated the over all story/narrative of the movie using modern dramatic structure. It affects me as I view Burlesque as a physical form of art, that I can relate to through several elements of past tense dance. The story demonstrates the struggles of financial stress and conflicts within personal relationships, which is a relatable context for many young men and woman today.
How ‘Burlesque’ made me feel: http://giphy.com/gifs/animated-fun-3v2uunQXJtj6U
By Makayla Morgan.