Designing is a thought process.
This is the concept of ‘Job-to-be-Done’ aka JTBD.
Since folks might want to tell you exactly how to fix their issues (“There needs to be a button that…”), but resist the temptation to brainstorm solutions. Remember that this is simply the time to uncover problems— solutions will come later.
They two roles are quite different: user experience deals with the user, while product management deals with the business side. But let’s dig a little deeper.