There are countless resources out there about ideating techniques, but I came across a simple and super effective list recently in the book “Cutting Edge Advertising” by Jim Aitchison. So I decided to share his list below (plus a couple additions). Try an idea that shows what happens with the…

While teaching the other day, a student asked me and a panel of speakers I had visiting, what we thought the next social platform would be? The first thought that came to my head was, Do I look like I can tell the future? …

1.) No one wants you to fail Most of us go into interviews thinking everyone in the room is looking for something wrong—but it’s usually the opposite. I mean, who wants to listen to a bad interview? …

As we grow up and get to know ourselves, we begin to identify our strengths. And we begin to craft our identity around them. I think what we forget to factor in though, is that our strengths and weaknesses are not black and white. …

Use these 3 tips when reaching out to people you don’t know 1.) Approach every conversation as research, not a job search Whoever you message, it’s important to treat each conversation as if you are genuinely trying to learn more about the company and the role to see if it’s…

For those of you who have’t heard of it, Wash a Pig is a headline writing game currently on Kickstarter. The name is inspired by a quote from the infamous Luke Sullivan “Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end…

So one of the number one questions I get is, “so I currently work in Pharma, how do I get out?” Before I answer this, I want to clear up a few things. First of all, the pharmaceutical advertising industry is chock full of talent and unique challenges. Personally, during…

I’ve always struggled to understand how an industry built upon creativity and uniqueness has such a cookie-cutter definition of success. A definition that’s characterized by going to specific schools, winning specific awards (by a certain age of course) and by working at specific agencies. While these achievements are nothing short…

There’s an old saying, “you can’t polish a turd,” and I’ve found it to be particularly true for portfolios. I’ve tried to think of sexier ways to explain this, but keep coming back to the turd metaphor, so here we are. When I was graduating college, I really struggled putting…