In a vast sea of empty, text driven emails, GIFS are a sight for sore eyes.
Not just for you, but for your email leads/customers as well!
Let’s face it : A GIF aka a looping animation has taken the web by storm and it doesn’t seem to be losing momentum anytime soon
According to Digital Doughnut :
- 23 million GIFs are posted to Tumblr every day
- 5 million GIFs are exchanged on Facebook Messenger daily
- More than 2 million GIF interactions take place on Slack monthly
With that being said, here are 4 reasons to use GIFS in your next email campaign :
1. They Convey What Words Cannot Express
Not everyone like words. In fact too much of them, can be *gasp* a turn off for some.
In today’s digital age, people’s attention spans are scarce.
A picture may be worth a thousand words but an average GIF “ contains sixty frames” and as a result :
“is capable of conveying 60,000 words — the same as the average novel.”
A Single GIF = expressing 60,000 words in an email? Enough said!
2. They’re Fun and Appeal to User’s Emotions
From grumpy cat, to TV references from Parks & Rec, to president Trump’s overt expressions, GIFS bring people together .
Their broad range of sentiments and pop culture references appeals to the audience’s emotions.
As a result, GIFS hook users in and keep them entertained
Entertained + Engaged = 😃
3. They Show, Don’t Tell
When it comes to marketing : Showing vs Telling comes a long way
Case in point “showing” a newly redesigned interface like Mail Chimp did:
By “showing” a product’s new interface/ features, MailChimp illustrated a complex concept in a digestible manner.
They’ve stood out from the competition by not relying on lengthy blocks of text to describe it (Confusion, anyone? 😕)
In the end, adding animated GIFS not only simplifies your message but leaves a memorable impression on your email leads as well
After all, people only remember 20% of the text they read without visuals 🙈
4. They Can Visibly Increase CTR/ Conversion Rate
A well optimized and purposeful GIF can work wonders in increasing your CTR and conversion rate.
Dell for instance, saw a visible increase in revenue by 109%, 42 % CTR and 6 % open rate
All thanks to their GIF-centric email campaign
Similar to Mail Chimp, by communicating “how” their “12 Convertible Ultrabook” worked through the power of a GIF
After all, static imagery wasn’t going to cut it, they needed something with a little extra “pizzazz” 😉
Which reminds us once again the Power of an Animated GIF 💃
From new product launches, to promotional deals, the sky’s the limit when it comes to the wonderful world of GIF making !