The future belongs to values-led brands

How better business is changing the world

Better business is changing the world, you know this.

The more you see it, the more you see it.

But sometimes you’ll come up against someone who doesn’t believe it — or worries that by creating something meaningful, they will somehow sacrifice success.

Here are 6 reasons the future belongs to values-led brands

1. People are increasingly supporting values-led businesses in how they shop and where they choose to work. A 2014 survey conducted by Deloitte found that focusing on purpose alongside profit builds business confidence and drives investment.
2. Many are reconsidering what success means to them, placing more value on wellbeing, quality of relationships, the environment around them and opportunities for deeper connection and more meaningful work. “We pay a heavy price — both personally and collectively — when we treat employee engagement and profitability as separate.” ― Arianna Huffington, Thrive.
3. In a changing world with undeniable challenges ahead, opportunity will come to those up-skilling for the new world, now. A desire to take back ownership is at the heart of the maker movement, driving small-scale change making that can lead to astonishing large-scale impact. “What permaculturists are doing is the most important activity that any group is doing on the planet.” ― David Suzuki.
4. Meanwhile, values led businesses are a growing force. In 2015, meaningful brands around the world enjoyed increased sales, better brand awareness and higher annual returns than other companies, according to the Meaningful Brands report by Havas, reported in the Guardian 2015.
5. And in the pursuit of happiness, many people are discovering the answer lies within. In mere years, Meditation has gone from fringe to commonplace in and outside the workplace in the West. “All the things that truly matter, beauty, love, creativity, joy and inner peace arise from beyond the mind.” ― Eckhart Tolle
6. Emotional intelligence is having its day. Terms like “soft power” have entered the leadership vernacular, favouring credibility over propaganda in the art of persuasion. “Vulnerability is the birthplace of innovation, creativity and change.”― Brené Brown

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We help people find meaningful work, foster great cultures, and create values-led business. Learn more about what we do here.