Which Colors to Avoid in Web Design

Colors are the heart of any advertisement that decides how successfully it will promote your brand, merchandise or services. The power of color schemes should not to be underestimated. If used creatively, even the simpliest colors can not only boost the ability to advertise but also improve the time a user spends on a website averagely.

However, choosing the wrong color schemes can be disastrous to say the least and can drown any product or service, regardless of how big it is or what it brings to the table. For example, some advertisers choose flashy colors to capture the attention of their target audience. Although they may succeed in getting the heads turn in their direction, the audience will lose interest in the long haul. This eventually ends up damaging brand image and reputation of the business.

In this article, we will cover which types of color schemes to avoid in online advertising. I’ve gathered a list of “NOT TOs” along with an alternative methods for you to try.
Using One Color

In case only one color represents your entire website, it is most unlikely that the audience will even try skimming it before moving to the next site which is developed with more appropriate color schemes.

Try this:

Color schemes should be adjusted accordingly to be capable of drawing attention towards the important aspects of the website. Elements such as buttons, subtitles, quotations and hyperlinks should be issued colors accordingly to highlight their importance.
Picking the Wrong Color

For a website that has a product to sell or even a service to promote, it can easily pick a hue from the exterior of the product or the philosophical property of the service. Either way, a profound representation of your website with what you’re offering helps build a connection with the user. But using a dark color such as navy blue for a web design made to sell beauty products will be disappointing.

Read the entire “Which Colors to Avoid in Web Design” article where it was originally published here.

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