But if your release strategy is not just to shout about what you’re doing — it’s to give it to one person and get them to care — you won’t experience that deafening silence. You’ll experience a connection.
Seriously, when just one person cares about something you do, it’s incredibly motivating. You’ve managed to make something that has touched the life of another human being. Someone you don’t know. Someone who now believes in you.
It is staggeringly demoralising to do that. I want to be clear, if you keep thinking about the audience or the readers or the customers you need as being an insurmountable number, it will paralyse you.