The article is flawed from many angles. Anyone knows what the world of mobile phones away from Apple’s bubble would not utter such words. The world moved past many of the “innovations”.
You speak of Leadership? What leadership? Apple’s weak and un-inventive products and designs made them lose many of their fans old and new. Such writings - no offence to the writer - will make Apple stick to their lazy cycle to milk users.
We have a saying that roughly translates to :
They asked : Pharaoh, why so cruel?
He replied: None asked me to stop!