On-page Optimization Techniques in 2017
We already have the basic discussion about On-page and Off-page optimization for increasing search engine ranking higher. Now we were going to start a discussion in depth about On-page optimization and various techniques involved in On-page optimization.
As we discussed later, we know what things or some methods are followed in On-page optimization. Now we talk about some reasons behinds that methods.
Before starting the process of optimization, you must make sure about some necessary things for hold the user in your website page, Please note below given points:
• Improve user experience ( i.e., Creating responsive web design )
• How the reaches you ( i.e., through search engine or other resources )
• Maintain your professionalism in your web page
• Make sure that period use hold on your web page
• Provide good content
• Don’t copy content from other resources
After completing the above-given checklist now, we enter into the optimization methodologies.
The first and foremost thing is page title or post title, why because the user will reach you only when you give the attractive title for your post or page. Use your keyword in your page title so that you will reach the first step of the On-page optimization. The length of the title tag also plays a role at least it should have 65 characters but it should not too long.
Second the proper URL structure, there should be good navigation between the web pages. By creating the sitemap, you will get the decent idea for URL structure.
For eg., http://www.infozub.com/services/seo/ ( This is the right URL structure. First we have domain name next the services page then the specified service. So that user feel free to navigate between the web pages )
Third the Heading tags, we must concentrate on heading tags how we used on our web page. Because the heading tags are usually used to break the content, it also helps to increase the search engine ranking. One H1 tag is great enough for a page you can use H2, H3 for subheadings.
Fourth Keyword density, we must include the keyword in relevant areas by average the keyword density should be 1.5% with the mix of LSI keywords in our content. It is not about keyword stuffing. As I said, earlier the keyword stuffing leads to some negative results.
Fifth Interlinking, In a web page there may be two to three interlink so that user spend some more time on your site. While interlinking use keyword which is relevant to specified web pages.
Sixth one External linking, while we link to the third party site also help to increase our authority. Make sure that the third party site is the trustworthy site.
Seventh Image SEO, On-page optimization techniques includes each and everything you include in your content. In image ALT tag use your Keyword it shows that the picture is related to your content. Don’t use large size image it increases website loading time use compressed images.
Next to seventh one-word count also includes in optimizing a web page. You should not provide much length content. Use short content which is unique and thoroughly explain your niche or goals in that.
Now we complete everything inside the article, out of the web page article we have primary option meta tags and meta description.
Finally, the Meta description uses unique description and include your target keywords so that search engine will quickly reach you.
Let me conclude this discussion with few revised points in 2017 On-page optimization techniques.
• Unique content
• Faster loading web pages
• Responsive design
• Proper URL structure
• Effective keyword density
• Optimized Images
• Internal linking
• Right meta description
I will meet you guys again in Off-page optimization techniques with a new updates recent techniques.