We all have some ideas about SEO ( Search Engine Optimization ) which is an upcoming trend in Internet Marketing Strategy. We know that SEO helps to rank our site at higher or in the first page. Prefer best SEO services those who have well knowledge about these techniques. The Search Engine Optimization is mainly classified into two parts they are,
1.On-page optimization
2.Off-page optimization
Single line description for On-page and Off-page optimization
On-page optimization : Which describes “ Niche about your site or which field your business site is related to “
Off-page optimization : Which describes “ Authority of your site “
Now there is a question will arise “ Which optimization helps to reach top ranking? “ this question like “ Whether you want oxygen or water to live? “ We need a both to live as same as both On-page and Off-page are important for website ranking.
Methodologies in On-page optimization
As above mentioned description the On-page optimization describes “ Your niche and your goals “. It completely involved in website development, each and every part of the site development.
Following things are highly concentrated in On-page optimization
1. Title tag
2. Heading tag
3. Use proper meta description
4. Unique articles
5. Use keyword in article
6. Interlinking
7. Avoid multiple linking
8. Avoid non-descriptive anchor text like ( click here, read more )
9. Use breadcrumbs
10. Use right sitemap for proper navigation
Note for Point 4: I have mentioned that “ Use keywords in Article “ This is not completely about Keyword stuffing. We want to mention our keywords in the article for increasing keyword density. So please concentrate in that if you use keyword stuffing, then it leads to some negative results.
Methodologies in On-page optimization
Off-page optimization describes authority of our site like how it is popular between people if anyone prefers the site. So that we want to have regular about your niche in your site. We must make famous between the people not only those who related to our niche but also with other people that are not the problem. We must show to Google how we are authorized and trustworthy.
Following things are highly concentrated in Off-page optimization
1. Social sharing
2. Social bookmarking
3. Press release
4. Business list submitting
5. Article submitting
6. Document Sharing
7. Infographic sharing
8. Video Sharing
9. Image sharing
10. Question and Answer
By following things, you will be involved in Off-page techniques. In above points the 10 one “ Question and Answer “ this is one of the best ways to gather people with the healthy discussion so that you will get around with new ideas and also helps you get website traffic. There are many forum available for this like “ Quora, Yahoo answer, blog commenting.,” Only things we must do everything properly so that we will easily rank higher in Search Engine.