Key business quotes (for me)

These are the phrases I repeat to myself, verbally and mentally, on a frequent basis. They shape my decisions and attitude toward entrepreneurship and life in the broader sense. They are:

“You are where you want to be” — Sounds simple, but it is profound. And it’s probably my favorite quote. People are where they want to be in life, right now. Their actions make it so. If they don’t want to be there, they wouldn’t be. I am where I am in life because that’s where I want to be in life. If I don’t, then I would do something about it!

“Long term consistency beats short term intensity” — I can’t really explain why this works, but it proves true in every area of life. Going to the gym for an hour, 5 times a week is better than going to the gym once a week for 5 hours. Seeing people everyday for a short while builds stronger rapport than seeing them once a month but spending hours with them. Sales calls, social media, reading, writing and other activities follow the same pattern. Being consistent with anything over a long period of time is greater than short bursts of enthusiasm.

“There’s always a better way” — No matter how well you do or have done something, there’s still a better way to do it. And there always will be. Look for it, and never stop looking for it, even when you find it!

“If you don’t have a competitive advantage, don’t compete” — An edge, a unique selling point (USP), a point of difference; what ever you want to call it, you absolutely need it if you want to succeed. It’s not enough to have a quality product, functioning website and good customer service. All your competitors have those things. You need something else. A new concept, a focus, a superior design, an easier service, a convenience factor. Something. Find out what it is, before you ever decide to jump in.

“The master has failed more times than the beginner has tried” — Trial and error is the cornerstone of success. No one ever really makes it big on the first try. There is always losses. Failures. Setbacks. No one gets to have a perfect track record in business or life. The way to succeed quicker is to fail faster. Quick recovery following a failure ultimately ensures success. You just need to be able to continue failing in the face of discouragement and fear. More times than others try. That’s how you get it.

“Light and momentary” — While not exactly a quote, these three words are based of a Bible verse which compares our current situation relative to our eventual state. Perspective! In other words, whatever I am experiencing, in the grand scheme of things, it is light (not a big deal) and momentary (not permanent). Most situations in life are not worth the drama we attribute them. They’re light and momentary.

What do you think?