Avoid KPA assessments on metrics that the individual or team is not in control of

Malcolm Cullen
1 min readFeb 15, 2022

--

Photo by Markus Winkler from Pexels

Don’t:
- Put the same metric on everyone’s KPA assessment
- Measure an individual or team on a metric which they are not in direct control of

This does not drive accountability and leads to a blame game when it is not achieved.

Do:
- Break down the overall company objectives into discreet metrics which individuals or teams can own independently.

This drives accountability and improves motivation.

To put this into practice, lets look at a use case where a retail company has an overall profit target of 100m which it would like to achieve.

Rather than put a KPA measure of 100m profit into each KPA, it could break down how each team or individual can contribute to this overall objective.

E.G.

- lowering customer acquisition costs &
- improving availability of sales processing systems such as the ecommerce website or physical till-points

are seen as key drives towards improving company performance, which will help it achieve the end goal of a 100m in profit when combined with other similar specific metrics.

--

--

Malcolm Cullen

Product head. On a mission to find a better way to do roadmaps!