Individual product managers are rarely able to define their jobs, or push back on groups that dump random work in their direction. Without someone to establish job boundaries, they end up doing a little of everything and not enough of their real value-add. Steve Johnson calls these folks “product janitors.”
…product strategy this way changes the questions that you ask upfront. The question is then twofold. First, what is the story? Second, what is the best way for me to tell that story, be it on Facebook, Twitter, Instagram, Snapchat, Youtube, online or in print?