How To Create An Email List (And Why You Need One For Your Business)

What is email marketing?

If you want the straight definition, it is the most effective digital marketing strategy. You send emails to prospects and one-time customers in order to keep your brand at the forefront of their mind.

The most successful business always have a way to get in touch with you once you’ve entered their sales funnel. From there it’s just a matter of reminding you how great they are!

Think about it. How many times have you seen an ad or banner placed somewhere and clicked on it? You were asked for some information beforehand right? Then once your information goes in, let’s say that you decide not to buy or you only buy something really cheap. What comes next? You get emails saying things like, “ Oh I see you bought or looked at this, would you like to try that?” or just a splash of information about how great their deals are and how you can benefit from them.

That’s the power of email marketing. It keeps you on the forefront of your prospect’s or customer’s mind. It slowly encourages them to buy from you by letting them feel they are getting to know you and what you stand for. You do your best to entice, excite, and inform them how your product could best help them. You try to invoke certain feelings so that you can help them.

How to build an email list

Building you email list is very important. This should be your top priority and done as soon as you start your interactions with any person you intend to make your customer.

The moment someone enters your sales funnel, they should have already given you their information in order to contact them for further business. If they haven’t, you missed a step somewhere.

My personal suggestion would be to find an email marketing service provider that suits your needs. There are several out there, so make sure you’re comfortable with your chosen provider’s features and that the cost fits into your budget.

Another suggestion is that you have at LEAST 7 to 12 emails loaded for each specific list you create that welcomes your prospect to your brand, explains your products and deals, and lets them get to know you a little. It will take awhile for your prospects and one-time customers to recognize your personal brand, and gain their trust. Building trust with potential customers is essential if you want to continuously do business with them.

When you build out your sales funnel, make sure that you have a block on the very first webpage where you collect that valuable information needed from potential customers for them to start receiving your emails. From there you make an offer so good or you entice them expertly, and they’ll gladly give you their information for this wonderful product, service, or program you’re offering them.

Why you need an email list for your business

It is the MOST important part of your business, especially if you have an online business. The reason being, anyone can drive traffic to their area of business, but it doesn’t necessarily mean that they will buy something. There’s also the possibility that you sold them something cheap. However, that won’t make you successful if you’re only getting stray sales here and there.

You also have the issue that once they leave your business, you’ll most likely never see or hear from them again. You want a customer to buy from you multiple times so that they grow more and more comfortable making purchases at your place of business. The more comfortable they are, the higher priced products they’ll be willing to buy from you.

In order to be successful in any business, you NEED to be able to sell high ticket products. Selling one product worth $2500 pays you a lot better and is a better route than hoping 250 people buy a $10 product.

We’ve talked about email marketing and it’s importance in this article, but you’ll need something to draw people in so you can get their emails in the first place. Check out this 14-day free trial it has the tools necessary to get you started.

* If you purchase anything through a link in this article, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I’ll be compensated in some small way at no extra cost to you.

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Thanks for reading,

Desmond Mallery



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