Great post Mark. Be keen to hear what your thoughts are 4 years later?

I think it’s incredibly difficult, across different products, to make a general statement that people should follow as a strategy. Many enterprise apps are better suited for web or even as desktop apps. One factor that I always felt have been important to look at is the degree of super users vs. mainstream users a product has (or is expected to have.) The more super users a product has, the more stuff it has to be able to do, the more features it typically requires and the better positioned it will be to take advantage of the rich screen real estate and increased computing power of web/desktop vs. mobile. In example, Sketch and Photoshop are products where a large proportion of the users know and use >80% of the features, whereas the majority of users of more ‘mainstream’ products like Uber, Spotify just use a couple of features — hit play, make a playlist or catch a ride, rate the driver (OK, Uber might be a bad example as it has obvious benefits from being mobile, but still.)

This leads to a discussion that has been key in the trading and investing vertical of fintech, which is evaluating whether mobile — for your particular use-case — is complementary or alternative to web/desktop usage. Again going back to the Spotify/PhotoShop examples, I can still be listening to Spotify on mobile even when I’m in front of my laptop, but I am not able to use PhotoShop in the same way on mobile as I am on desktop (create on desktop, showcase on mobile.)