Persuading the Consumer
30 Seconds
32

I love Nike shoes! I personally buy them because of my past experience with cross country and track — my coach actually recommended them as a training shoe. I was persuaded to use Nike based on central persuasion because I bought them and continue to use them based on facts and information about the brand and their shoes. Running is very important to me so my running shoe matters a lot to me! Great article.

Like what you read? Give Mallory Kuba a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.