Photo credit: chefhero.com

While attending a panel on climate change last month, I was discussing food waste with Robert Suarez, Chief Solutions Officer at EQ. Robert said something along the lines of, “If we want to get food waste out of landfills, we have to make it taboo. What in recent history has gone from totally normal to taboo? Smoking.”

In 1965 approximately 42% of U.S. adults were current smokers (52% of men and 34% of women. By contrast, in 2011 less than 20% of adults were current smokers, with significant variations from state to state.

Such a great idea and I’ve been…


Cilantro. Basil. Spinach. Kale. Arugula. Sage. Mint. Did you know you can make pesto out of most herbs and leafy greens? Holy shit balls. Game changer.

If you have ever bought a huge bushel of cilantro for taco night, used 4 sprigs and said, “Now what am I supposed to do with it?” This recipe is for you.

Cilantro is a prime culprit of food waste. Why do grocery stores sell so much of it when we only need 4 sprigs?? I can’t possibly eat that much cilantro before it goes bad.

Turns out you can. Make pesto out of…


There has been a lot of news and conversation lately around food waste. I’ve personally tried to become more conscious of my own household’s food waste and do my best to discuss the reasons why we should reduce our waste with friends, family, and anyone who will listen.

If you have ears and care a little bit about food waste, you probably already know that 30–40% of the food we grow is never consumed. And a few of the major reasons why we should care are:

  • 40 million people struggle with hunger in the United States, including more than 12…

Codepen: https://codepen.io/malloryreuls/pen/LLPzOR

Check it out, I made another thing! In the second exercise of JavaScript 30, https://javascript30.com, we learn to build a ticking clock using CSS and JavaScript.

Basically, we look for the current time and update the hands based on the time we are seeing.


A little JavaScript drum kit practice honoring one of the best cartoon bands of all time, The Beets! https://fast-river-14987.herokuapp.com/

First day working my way through the JavaScript 30 tutorial (http://javascript30.com).

In the first exercise we build a little drum kit so we can practice:

  • Key events
  • Playing audio
  • Listening for transition and animation end events

Check it out here: https://fast-river-14987.herokuapp.com/

I took a little extra time after completing the tutorial to make it my own. Adding a few little tweaks like:

  • Changing the background image
  • Changing the key codes to reflect The Beets hit song title, “Killer Tofu”
  • Breaking the words out into two lines
  • Centering the words vertically and horizontally
  • Adding a more cartoon-y font
  • Changing up the…

Setting OKRs for a sustainable compound. OKR worksheet adapted from “Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results,” by Christina Wodtke.

I love the idea of objectives and key results (OKRs). However, the last few times I’ve tried to use them, they have completely failed and I walked away feeling pretty bad about myself. It wasn’t until I read “Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results” by Christina Wodtke that I realized I was going about them all wrong.

If you are new to OKRs I highly, highly recommend reading Christina’s book. The book is primarily directed at the tech industry, but I honestly feel the concept of OKRs could be applied to any group of…


Okay, so maybe the title is a little dramatic. These features will not change your life. However, they will save you time and make you look like a pro in sprint planning meetings, which might actually change other people’s perception of you and as a result change your life. But… I will let you be the judge of that.

The concept for this blog post evolved after introducing Pivotal Tracker to a handful of new colleagues and clients. During a pre-planning meeting a Product Owner apologized for not being as fast as me when creating stories and organizing the backlog.


Kickoff meetings are crucial for team alignment. They usually start with the pitch or vision and end with a populated product backlog. A lot happens in between the start and end points of a kickoff meeting as well as throughout the product lifecycle, but the success of any MVP all boils down to one guiding principle: the hypothesis statement.

The hypothesis statement is what you are setting out to test with your MVP. This statement will guide what you decide to build and not build in your first iteration of the build-measure-learn process. Hypothesis statements consist of four major components:

Mallory Reulman

Founding Partner at Creative Brains, a boutique software consultancy focusing on transforming visions and ideas into actions and results.

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