Why Do I Need A Website?
Why do you have a Facebook picture?
I propose the question because numerous small business owners have expressed serious hesitation in committing to building or maintaining a website. They feel that the ROI on this particular investment isn’t worth their money, time, or energy. That websites are really only beneficial to ecommerce businesses that funnel products to consumers specifically through their website. I understand that testament, but that undermines the value that lies within the internet.
If it doesn’t provide transactional value does that then render it useless?
My rebuttal is this:
You don’t neccessarily “need” a website, but you also don’t neccessarily “need” a Facebook picture or any social media pictures for that matter. But you have one because you understand it’s your opportunity to express your individuality and advertise to the world this is who I like, who I do, who I am, etc. It provides you the opportunity to surpass every geographical boundary while expressing your likeness and image.
All the Reasons to Have A Website
Reason #1 — Online Brochure
Businesses around the country have spent millions creating brochures, newspaper ads, commericials. By having a website you can skip that entirely and provide your potential customers an easily accessible opportunity to find out about you and any of your services. If you get most of your business through networking and personal connections, then they will want to check out your website.
Reason #2 — 24 hours | 365 days
Your website runs all day and every day of the year without any supervision or need to lock it up.
Reason #3 — More Customers
More than 2.4 billion people use the internet every day, and 90% of those have purchased something, or contacted a business online in the last 12 months. So by electing to not invest in a website you will be missing out on a substantial piece of that pie.
Reason #4 — Marketing
The internet has opened up the door for a whole new wave of marketing that didn’t exist 10 years ago. It provides an opportunity for local businesses to become accessible and gain recognition without having to worry about newspaper ads or commercials. Here are some new ways to attract business by using low cost marketing techniques.
Reason #5 — Customer Support
You can eradicate the headache of responding to the same questions every day by utilizing customer support through your website. Simply by assigning a page to FAQ (Frequent Asked Questions), open forums, reviews, etc. on your website. These all enhance your online presence because it’ll contribute to your SEO all while creating a community that provides positive feedback or constructive criticism.
Reason #6 — The Great Equalizer
Websites are insurmountably beneficial for small businesses. It’s a great way to connect or get noticed with locals. LocalVox reports:
“70 percent of U.S. households now use the Internet when shopping locally for products and services.”
Search Engines rank results according to location — not prestige. In other words, if you search: “restaurants near me,” Google won’t offer you a name-brand result unless you live by a mall with major companies. No matter where you are located, you can get started with an efficient website that draws in customers.
Reason #7 — The Highest Traffic on the Internet | Google
Having a Facebook page or an online directory listing (like Yellow Pages) is definitely a start, but building your online presence through social platforms isn’t enough to compensate for missing out on the infrastructure Google has built. Google is the world’s virtual brain and other platforms currently don’t provide the same value.
What you can gain far outweighs what you have to lose.