malvika kasliwal

The far more important question is: how promising is your capacity to learn? Some of the best designers I work with today weren’t the most skilled when they interviewed. But they had potential. They asked questions, they put themselves in situations that stretched them, and they made it their goal to get better.

“If you’re really good at what you do, it looks easy. But easy is tough to sell to clients, so we designers develop bad habits in order to make our work look impressive. Substance is key.”

Product thinking however is based around the whole user experience of a product or service. Not only should the user have the best experience with your product but they should be able to enjoy the whole experience from inspiration, planning and purchasing to results of the product and a continued brand relationship.