
The only solace is in the fact that at least till now digital monopolies are not known to exploit consumers as classical monopolies could. That is, the market power of digital monopolies does not, at least directly, cause economic harm to consumers. And since, in many digital frontiers, there is no notion of economic cost attached to consumer choice, therefore market power does not even result in permanence in the conventional way. That is to say that factors as simple as aesthetic judgments and user experience could overthrow digital monopolies and oligopolies. Indeed, even stashes of wealth and market power cannot save one from bad design.
Fairness in Markets is undoubtedly a very important issue, but what we do need to examine is what is this fairness and what is its scope? What we do need to ask is whether the idea of fairness in markets extends to those who have been left outside the boundaries of these markets? One must ask whether the goal of social justice for the economically disenfranchised is greater than the goal of fair markets?