Mário Andrade
Sep 29, 2015 · 1 min read

“Integration of AMPs can now be leveraged for a visually dynamic environment for advertisements.”

Words. So many and so opaque. We often seem to hide behind the things we say and write.

Hide from voicing our thoughts. Hide from expressing our concerns. Hide from making decisions. Hide from taking a stand. Hide from being wrong. Hide from looking uninteresting or naive.

In his 1946 essay ‘Politics and the English Language’, George Orwell said:

“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.”

Communicating clearly is hard and clarity is only achieved by actively being mindful of what we say and how we say it, by adding a conscious step to the mostly unconscious process of communicating.

We should make an effort to be more specific, to be more honest and to be more concise. To chose words that are more precise, more truthful and more purposeful. This might not solve all the reasons why we hide behind words but it will help us show a more sincere version ourselves.

Mário Andrade

Written by

Senior user experience designer at @guardian.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade