Amanda Colby
3 min readAug 16, 2016


The Lauren Bag

MotoChic® Gear Selected as Finalist in the PowerLily 2016 Gas Tank Program

Debra Chin, founder of MotoChic® Gear, LLC is pleased to announce that the company has been chosen as a finalist in the inaugural PowerLily Gas Tank Program competition.

PowerLily, a membership group within the Motorcycle Industry Council, created the Gas Tank Program to give women-owned companies the opportunity to present their business plan for a new powersports industry innovation, product or service live in front of influential industry leaders and members of the press at AIMExpo 2016 in Orlando, Florida.

Cam Arnold, who facilitates the PowerLily Program at the Motorcycle Industry Council, stated, “The presence of women in the powersports industry is undeniable, and it’s growing every day. These are fearless pioneers, many of them testing the waters and breaking ground with innovations that are inspiring. MotoChic® is a prime example. With PowerLily, we can give these female entrepreneurs guidance, support, and a platform to make sure their brilliant ideas are recognized and rewarded.”

Gas Tank contestants were selected from a pool of female powersports entrepreneurs who submitted a video and questionnaire about their business ideas, and were then paired with a mentor based on industry segment and subject to prepare or further develop their plans.

The mentor for MotoChic® Gear is Eric Anderson, Motorcycle Industry Council Board Member and founder of the VROOM Network. Anderson has over 30 years experience in the powersports industry building major aftermarket gear and helmet brands including Hein Gericke, FIRSTGEAR, Scorpion, Schuberth, Held and Roland Sands apparel.

Eric stated, “I knew being a mentor for the Gas Tank Program would be rewarding. To be able to share my years of powersports industry experience and witness a promising start up hone its brand voice and really come into its own…was very cool, especially when you come across an idea like MotoChic®. This is truly the first high-end accessory line for women combining leading edge design with high-performance material for the powersports market and beyond. It’s really exciting.”

Inspired by adventurous and empowered women with active lifestyles, Chin conceived MotoChic® and raised over $30K in 30 days on Kickstarter in December 2014. The successful Lauren and Valerie bags were launched in the spring of 2015. Both bags were designed after researching what women on the move want and need: functional gear that suits their active lifestyles without having to sacrifice style.

Debra Chin stated, “We are honored that MotoChic® Gear is a PowerLily finalist. We’ve grown so much during this process and gained a tremendous amount of insight and feedback from our mentor, Eric, which shaped our brand vision and business plan. We look forward to the AIMExpo presentation in October.”

MotoChic® answers the need for high quality, design-conscious clothing and accessories for women with fast-paced lifestyles. World travelers, sports lovers, fitness fans, commuters, moms, students and fashionistas will find what they need in MotoChic®.

Wherever your next great life adventure takes you, MotoChic® Gear will be there.



Amanda Colby

Freelance Writer, Lifestyle, Entertainment, Books, Start- Ups ,Blogger, Ghostwriter for 5 Published books.