After achieving success with his family’s hotel business, Mand Hospitality, Maninderpal Mand felt the pull to start giving back to his community. As a Toronto based doctor, he is committed to the research and diagnosis of eye cancer. Now, his company and family enjoy participating in charitable events aimed at researching and curing the disease. In this article, he outlines how businesses can cultivate positive change in their community through charitable initiatives.
Selecting a Cause
Business owners should select a cause that aligns with their primary mission and values. For Maninderpal Mand and his family, the research and treatment of eye cancer was the optimal choice. While there is no limit to the organizations and causes your company can choose to dedicate itself to, several common options might include blood donation, homelessness, world hunger, Alzheimer’s research, disaster recovery, and community enrichment.
If you are not sure which route to go, consider seeking the recommendations of your company’s employees. Allowing your business’s participation in charity work to become a company-wide conversation will help you pick a cause your whole organization feels passionately about.
How to Start Helping
If you are wanting to jump in and start working with a charity, Maninderpal Mand suggests you begin by donating funds. As your commitment to the charity grows, you might consider partnering with them on fundraising events or offering your employees incentives to volunteer with the organization. As you move forward with the relationship, be sensitive to the charity’s needs. It’s board members and leaders will most likely let you know how your company can best help them grow and make a difference.
Maninderpal Mand on Potential Benefits of Partnering with a Charity
You should never assume that working with a charity will lead any type of return; in volunteering time, money or resources your company must have an altruistic perspective that is completely void of the pursuit of status or monetary gain. That being said, sometimes there are often benefits to partnering with a charity, although they should never be your primary focus.
For businesses, it can help improve your reputation in the community’s eyes. When community members see your company showing up to support the community through participating in charity events or volunteering your time, they take notice. This betters your company’s overall image and may even lead to an increase in business.
Companies that work intimately with charities also tend to have broader business networks. In working alongside a charity, it’s not uncommon for your business to come have the opportunity to form beneficial relationships with other business owners or even members of the local government.
While these (and many other) benefits should never be a company’s driving force behind charity involvement, the advantages are impossible to deny. For Maninderpal Mand and his family, the real benefits of participating in charity events comes from the satisfaction of knowing you’re doing something to make a difference.