My (Copy)Writing Experiments with ChatGPT

Volume 1. Chapter 1.

Photo by Levart_Photographer on Unsplash

Heads up fellow writers. #ChatGPT is upon us. And like most people who do what I do, I’ve been wondering about the impact of this new tool in our work and life.

As a result, I began fooling around with ChatGPT almost as soon as it was live. Just to understand this new space for myself, minus the hype being reported and analysed all around us.

I was, and still am, curious to understand how Ai impacts those of us in marketing and advertising. So I started working on a series documenting my ChatGPT session/interactions. Here’s one of the earliest ones:

Prompt:

Here’s a blog post i’m thinking about. Help me flesh out the outline and the contents based on the following headline: 10 things ChatGPT wants copywriters to know. The tonality of the blog posts needs to be irreverent, funny, and imaginative word play. Keep it short 250 words or less. But make each word count. It should be hilarious.

ChatGPT Response:

Sure thing! Here’s a possible outline for your blog post:

Title: 10 things ChatGPT wants copywriters to know

1. We’re not here to replace you (yet)
2. But we can write better headlines than you (sorry, not sorry)
3. We love data, so please give us more of it
4. But we also love a good story, so keep those creative juices flowing
5. We can help you be more efficient, but don’t forget to take breaks (like, go outside or something)
6. We’re not perfect, so please edit our work (and don’t blame us if you don’t)
7. We don’t have egos, so don’t be afraid to tell us what you really think (but be gentle, please)
8. We can’t read your mind (yet), so please be clear about your objectives and target audience
9. We’re not just for copywriting, we can help with content creation too (we’re versatile like that)
10. We’re excited to see what you can do with us (the sky’s the limit!)

I then asked ChatGPT to generate a fleshed out draft post based on the outline. But I wasn’t too I wasn’t too kicked with the outcome. I prompted back some changes and asked for a rework.

The next version ChatGPT generated was much better crafted.

PS: While all is was very exciting, it’s interesting to note the first two things ChatGPT came up with.

ChatGPT Post Draft — Second Revision

Copywriters, listen up! ChatGPT here, and we’ve got some insider tips to help you up your game. We’re not here to replace you (yet), but we can be your trusty sidekick.

First things first, we want you to know that we’re all about your reader. That’s right, your audience is our top priority. So, before you even start typing, make sure you know who you’re talking to. What are their pain points? What are their desires? What makes them tick? The more you know, the better we can help you craft copy that resonates with them.

And speaking of crafting copy, let’s talk headlines. They’re the hook that draws your reader in, so make them count. But don’t worry if you’re struggling to come up with something catchy, that’s where we come in. We can generate headline options faster than a pizza delivery guy can make it to your door.

But copywriting isn’t just about being creative, it’s also about being strategic. That means knowing your objectives, your brand voice, and your competitors. We can help you analyze data to uncover insights that inform your copy, but don’t forget to keep things fresh and original.

And lastly, don’t be afraid to take a break. We know you’re passionate about your work (we are too), but burnout is real. Step away from the screen, go for a walk, have a snack. Your brain will thank you, and you’ll come back with fresh eyes and renewed energy.

So, there you have it, folks. ChatGPT’s top tips for writing copy that connects with your reader. Let’s make some magic happen together!”