Naming your Startup

As trivial as it may sound, naming a startup is a big factor in building a business. Owing to the enormous number of startups we see today, a good name helps the business in creating a space for itself in the customer’s mind.

A good name entails the following
 — It should be short, simple and easy to remember.
 — It should be relevant and should ideally suggest to the customer what the business is about.
 — It should be easy to spell as difficult names tend to affect discoverability of the startup. One example for this is Quikr, a classifieds portal. For a new user, the spelling tends to make it harder to find.
 — It should create a connect with users, usually by having an emotional or witty tone to it.

Originally published at on February 17, 2016.

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