Naming your Startup
As trivial as it may sound, naming a startup is a big factor in building a business. Owing to the enormous number of startups we see today, a good name helps the business in creating a space for itself in the customer’s mind.
A good name entails the following
— It should be short, simple and easy to remember.
— It should be relevant and should ideally suggest to the customer what the business is about.
— It should be easy to spell as difficult names tend to affect discoverability of the startup. One example for this is Quikr, a classifieds portal. For a new user, the spelling tends to make it harder to find.
— It should create a connect with users, usually by having an emotional or witty tone to it.
Originally published at etrlearning.blogspot.in on February 17, 2016.