The Power of Customer Testimonials

In this era of high competition and crowded markets, a business needs something which is credible and make it stand apart. In a particular space, we see that most businesses try to grab a piece of the pie with the same messages and having similar offerings. From a customer’s point of view, it becomes very difficult to decide which company to do business with.
 Building credibility with customers is how open leads get closed. Companies write detailed descriptions about themselves and their offerings to woo customers. However, the modern day customer knows that these stories may not all be true and there always remains a doubt. Here customer testimonials can help a business stand apart.

Customer testimonials are tools which create trust because
 — they are written by customers and not by the company itself. Authentication of testimonials is key here.
 — an unbiased review by a genuine customer can help build a lot of trust.

Originally published at on February 19, 2016.