The problem is that it’s not free. When people pay for something. They do it in return for a guaranteed service or goods in replacement. Since Aisle focuses on a sort of one time transaction(deep meaningful relationships), no guarantee for it being delivered is a deal breaker.
It’s like if you ask people if they’d like to buy a lottery ticket for free with a million dollar prize, they’d go for it every single time. They’ll do it repeatedly because it is free. You might even con them out of some money to skew the odds just a little bit in their favor in their moments of vulnerability.But what they’ll not buy over a free ticket is a ticket which costs a tiny amount, has incrementally better odds of winning, but has a pittance as the grand prize.
People are not entirely sure of what they want in the age where sleeping around is romanticized in films but is out of reach for most Indians.
If Aisle needs to succeed in this era of hypergamy, it needs to show its target demographic, the beauty behind the seemingly mundane people.