Adblockers are shaking up the advertising industry and have become a sizeable threat for publishers and business owners alike. It is estimated that the business of advertising is going to suffer a loss of $22 billion this year due to the rising number of installations. Ad-blockers are topping the charts on ios 9's app store and new ones are cropping up everywhere in the internet.

Ads have always been one of the strongest acquisition channels to grow a customer base for small businesses. Now that ad blockers are in place, it has never been harder to reach out to target customers. Here are three ways your business can handle the ad-blocker problem.

Create Genuine Content

Customers have always responded positively to valuable content that benefits them rather than plain sales pitches via ads. Companies rarely spend the time to create quality content that is useful to their customers. Now that ad-blockers will play a major role in reducing noise in the market, it is also a great opportunity for businesses to produce useful and engaging content to create a loyal customer base.

Reach out to influencers

There are influencers in every segment of the market, the ones that have a strong following of people since these influencers are known to create / share useful content. They can be a great source of business since they always promote content that is valuable to their followers. Smart marketers leverage these influencers to greatly improve the reach of their business among their target audience.

Ask Customers to Disable Ad Blockers

Surprisingly, asking customers nicely to remove ad blockers have proven to be highly effective if your value proposition is justified. Some blogs that produce great content tell their customers politely that ads are the only form of revenue and disabling them would be mutually beneficial. This has worked many a number of times and customers have been more than happy to disable them to help those blogs survive.

Though adblockers have lead to revenue losses for publishers and reduced reach for businesses, they have started to enforce higher standards of quality for content creation. This might rather be an opportunity to serve your customers better rather than a problem to be worried about.

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