4 ways food and beverage brands can include QR Codes services to sustain profitable growth

Manish Kumar Singh
3 min readJul 5, 2022

--

In our daily life, We come across QR codes. But, Do you know, from online payment to marketing your brand are now possible at a scan by QR codes.

Pic Credit: Canva

QR codes are customizable as per industries and your consumers’ needs. In the restaurant and hotel business, QR codes have evolved the food and beverage industry a lot.

If you own a restaurant or are a marketer looking for a swift way to enhance your growth, then you are at the right place. In this article, we will explore 5 ways QR codes can help you achieve and sustain profitable growth.

Contactless menus

The pandemic has put a mask on every face. People plan much protection to stay away from unnecessary human and item touch.

This type of practice to protect yourself is excellent. And there should be a clap for those people who follow the strict protocol of the pandemic. But, there are some instances where you probably show carefree behavior for eg: ordering through a physical menu in hotels.

The manager hands it over to the waiter and the waiter hands it over to hundreds of people while serving them. Both as a hotel owner and a customer, Can you imagine a risk involved in it for both? I hope you can. Is there any way to solve this issue? Yes, there is. You can provide your customer with a personalized experience with the Countless menu.

The countless menu provides your customer a leeway to order recipes by scanning through the phone. That appreciate no any sort of physical contact with the menu. In this, You can customize menus as per day and night.

The foods on the menu can be served as per age. Can you imagine how fascinating it would be for your customer?

Contactless Ordering

Contact ordering allows your customer to go cashless and transfer money.

On this, customers only need to scan QR codes on their mobile or any smart device to place an order. Order will get served on their plate by confirmation with a single click.

That reduces the time to wait in a hotel to call the waiter for jotting down your order. Can you imagine how convenient it would be for your customers? It reduces the mistakes by many folds in jotting down the customer’s order that turns out in a negative review for your service.

Can you imagine how convenient and time-saving it would be for you and your customers?

Revealing brand stories

Do you know that QR codes can reveal your brand journey, mission, and values to your customer? At your hotel how economical it would be to spread awareness about your services.

This would be an excellent way to strengthen relationships with existing customer relationships. It saves your money on awareness through television commercials, print collaterals, billboards, etc. . You can invest money on your other priorities and campaigns.

Relationship building with the Loyalty card

Do you know that 80% of first-time users never return? The reason behind this is no customer bond. QR codes can resolve this problem through a feature on Loyalty-card.

Well, Loyalty cards look like a card that puts credit on your customer to enjoy discounts on your orders. Loyalty cards help you to frame the buyer persona of your ideal customer and know them in-depth. Loyalty cards are one of the best ways to retarget your customer to stay on the top of mind.

Now the ball to scale your business is in your court. Restaurants all over the world are adding QR codes as an integral part of their services. And they are getting added advantages by adhering to it. Not let any stone unturned by Catering top-class service to your customer. You can generate QR for your business through online software or by hiring a company for this. Both methods are worth your investment, Give QR code a try.

--

--