23 Stats To Make You A More Content-Driven Person
- 74% of web browsers pay attention to the quality of spelling and grammar on company websites.
- 59% would avoid doing business with a company who made clear spelling or grammar mistakes.
- Tweets with less than 100 characters have been found to get 17% more engagement.
- Promoted tweets the ones that openly ask people to download something saw a 13% increase in downloads.
- In a study of 200,000 tweets the specific words “Please”, “Check”, “Via” and “RT” generated the most clicks.
- 85% of all marketers and 90% of B2C marketers are investing in content marketing.
- 94% B2B content marketers use LinkedIn to distribute content.
- 60% of marketers prioritize content variety, across different channels.
- On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
- On average, visitors only read 20% of the content on a web page. A good web copywriter will ensure the important points stand out on the page.
- 42% of companies are publishing new content daily or multiple times a week.
- The click-through rate (CTR) is higher when a first name is used in the subject line, compared to no personalization.
- Keep your subject line under 50 characters for the best chance of it being opened.
- 41% of content marketers say they are generating Return on investment from their content.
- Twitter is the top rated platform for content marketing distribution; 75% of marketers rate it as effective.
- Headlines containing numbers are preferred by 36% of readers.
- 64% of readers preferred headlines written in sentence case rather than a lower case, which only 8% preferred.
- Try not to use the words “help”, “% off” or “reminder” in your email subject lines, as they have also been found to reduce open rates.
- The average length of headlines that go viral is 62 characters.
- In a study of the most popular three-word phrases in headlines, “this is the”, “will make you” and “when you see” topped the list.
- By changing the call-to-action from “Order Information and Prices” to “Get information and prices” a real estate website increased their conversions by 14.79%.
- Facebook found people were twice more likely to “like” a page than “Become a fan”, so changed the buttons on pages.
- Adding social proof to your copy can considerably increase conversions. A website added “4,500 current subscribers” to their email sign up form and saw sign-ups increase by 20%.
Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.