8 roadblocks you need to clear in conversion funnel
The whole sole reason behind creating the website is to get conversions, as the interest in conversion rate optimization has increased at a very fast pace.
You must be putting tons of efforts to maximize your website conversions, but are they where they should be?
It becomes very frustrating when plenty of visitors are coming your way but not converting. In this post, we will talk about the 8 reasons that could be disrupting the process and turning your visitors away.
1) Bad Layout
The most common reason that turns your would-be customers away is the bad layout of your website. If you want to improve conversions, then you need to make the layout confusion free.
If you are having a cluttered design, then you are deliberately prompting your customers to leave. Even with a minimalist design you can put your visitors at ease and lower down your bounce rate.
Color schemes play an important role in conversion than you may think. So, you must choose the colors of your layout carefully based on the emotions you want your visitors to feel.
2) Crappy Visuals
Online marketing is completely done through visuals and content, so the quality and type of images you are using on your website matters a lot in making conversions.
According to studies, 92.6% people consider the visual factor while making decisions which means that you should be very selective with the images.
If you are using crappy imagery on your website and still thinking of the reasons you aren’t getting conversions, then you are just wasting your time.
3) Slow Load Times
Nothing can be as bad as a slow loading website, as no one has the time to waste waiting for your site to load.
According to a Research, almost half of the users abandon your site if it doesn’t load within 3 seconds. So, a lack of speed is eating up your conversions.
Bigger images also slow down the website, so it is recommended to reduce the image file size to prevent the images from increasing the loading time.
4) Annoying Pop-ups
Most of us abandon the sites when we get hit with these annoying pop-ups. When 80% of the people who visit your site either dislike or hate pop-ups, then what’s the reason that you are using it on your website…Read More