First step in Digital Marketing
I am Manju Nair from Kerala. I am a Lecturer by profession after completing my M.C.A. I have done another P.G Diploma in Mass Communication and Journalism and a P.G in Library Science. I got to know more about digital marketing while searching for a work at home job. I read a lot of article related to this topic.
I came to see an advertisement in Facebook about the internship program by Digital Deepak and thought of give it a try.
One day I happened to attend a webinar of great Deepak Kanakaraju, who is a digital consultant from Bangalore. He is an author, blogger, mentor and a trainer in Digital Marketing. He trains all those who is interested in learning Digital Marketing.I was excited to get an email from Deepak Kanakaraju about the paid Internship.
The things which I have learned in my first class in Digital Marketing …
1. Write down goals for your program
- Improve your communication skills so that you can excel in life
- Improve your sales skills and be able to sell yourself and your products better
- Become a blogger, video maker, affiliate marketer, agency owner, start a movement or get a job
2. Finding the gold, that is finding the niche that we are going to focus on.
3. Market needs always expand because solutions to needs give rise to new needs. Infinite number of niches available.
4. Knowing the global economy is also vital in digital marketing.
5. Key basic skills should be communication and writing skills.
Ways to improve communication:
- Read a lot, 30 minutes a day. Start with simple books and move on to complex ones.
- Start thinking in English.Stop thinking in your native language.
- Listen to podcasts
- Write a lot.Write at least 500 words a day and start a personal blog
- Watch English sitcoms
- Watch stand-up comedy
6. Future of digital marketing
- As needs and markets are still going up, we need ways to market them
- The world is moving towards digital as consumer behaviour is changing
- Digital marketing is the simple way to do marketing
7. How Integrated Marketing works?
- Content and Tribe (Blogging for your niche)
- Social Media (Instagram, Facebook, Twitter etc)
- E- mail marketing
- Data collection
- Paid advertising
- SEO
- Analytics (Measurement and Optimization)
8. How to find market demand
- Use Google Auto suggest
· AnswerThePublic.com
· Look for Amazon reviews
· Scratch your own itch
· Talk to customers
· Look for pre and post products/services of other products
9. Building your personal brand
- The best known will always beat the best
- Do not hesitate to put your content out there. Stop trying to fit in
- Show your character and personality on social media
- Publish content in different forms
10. Benefits of personal branding
- Your style, your tribe
- People want to hear from people, not from brands
- You can get a job, close a client or build your own training business
- Build your own fame within a community
- Write , publish videos, do public speaking
11. How the funnel works?
- Move the free line. Charge a little bit for your content
- Build trust through the funnel
- Make the funnel automated
- Build relationship on automation
- Build brand ambassadors
I am super excited to learn more in the coming classes.
http://digitaldeepak.com
#digitaldeepakinternship
